Everyone Thinks They Have a UX Problem… Until They Meet Their Users explores one of the biggest mistakes teams make when building digital products: jumping to solutions before understanding the real problem.

In this session, attendees will learn why user research is more than a design activity, it’s a product mindset. Through practical examples and real-world stories, I’ll show how understanding users leads to better products, better decisions, and ultimately, better business outcomes.

Whether you’re a designer, developer, founder, marketer, or WordPress creator, you’ll leave with practical questions and techniques you can use to build products people genuinely want.