Most WordPress websites look good and go nowhere. Not because of bad design or wrong plugins, but because the structure underneath was never built. This session introduces the Structure Triangle, a framework built around three questions every website must answer: What is the message? What is the model? What is the method?

Attendees will learn why their site (or clients site) is underperforming, what to fix first, and how to turn a WordPress website from a digital brochure into a revenue generating system.

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