A client says, “I need a website.”
Most of us immediately start talking about pages, themes, plugins, or pricing.

But what happens when you simply ask, “Why?”

That one question often reveals the real challenge: they don’t actually need a website—they need more customers, easier bookings, online payments, credibility, or a better way to run their business.

In this session, we’ll explore how shifting from “website builder” to “problem solver” changes the way you work with clients, deliver WordPress solutions, and create more value. Through relatable stories, practical examples, and lessons from real projects, attendees will learn how asking better questions leads to better solutions, happier clients, and more opportunities to grow their careers or businesses.

Whether you’re a freelancer, agency owner, developer, designer, or just starting your WordPress journey, you’ll leave with a new perspective on the conversations that happen before you write a single line of code.

Great ideas don’t change the world—executed ideas do. In this session, David Orok will demonstrate how entrepreneurs, founders, students, and innovators can transform a business idea into a working web or mobile application in just 24 hours using modern no-code tools. Participants will learn a practical framework for validating ideas, building an MVP, testing with real users, and launching faster without writing a single line of code or hiring a development team.

Great products succeed because of great communities. Drawing from real Developer Relations and open-source experience, this talk explores how to build loyal user communities that drive adoption, feedback, and sustainable growth.

Most WordPress websites look good and go nowhere. Not because of bad design or wrong plugins, but because the structure underneath was never built. This session introduces the Structure Triangle, a framework built around three questions every website must answer: What is the message? What is the model? What is the method?

Attendees will learn why their site (or clients site) is underperforming, what to fix first, and how to turn a WordPress website from a digital brochure into a revenue generating system.

AI is changing how websites are designed, developed, managed, and maintained. For WordPress developers, this shift presents an opportunity to rethink how we work, build better workflows, and create new possibilities for our clients and businesses.

In this session, we will explore how developers can use AI as a practical collaborator across the WordPress development workflow, from planning and coding to content, SEO, debugging, documentation, and client support.

We will also look beyond today’s AI tools at how WordPress itself is evolving to support AI. This includes emerging initiatives such as the PHP AI Client SDK, Abilities API, MCP Adapter, and AI Experiments Plugin, and what these building blocks could mean for developers building AI-powered WordPress solutions.

The session will focus on practical applications rather than AI hype. Attendees will learn how to identify repetitive tasks that AI can assist with, build more efficient workflows, maintain quality and human oversight, and turn the time saved into greater capacity for serving clients and growing their businesses.

WordPress has long carried the reputation of being “insecure,” but how much of that is fact, and how much is simply fear?

This session takes a practical approach to WordPress security by focusing on the habits, decisions, and best practices that actually keep websites secure. Rather than relying on fear or myths, attendees will leave with actionable steps they can apply immediately to better protect their WordPress websites.

Every developer has hit Ctrl+Z instinctively when something breaks, but production doesn’t have an undo button. The truth is, most no-code and WordPress developers are self-taught, and for many of us, the learning stops at knowing how to build and ship

A website is not finished when it goes live. That is when it begins interacting with real users, real data, real businesses, and real consequences. In this session, we’ll explore the overlooked practices that help websites survive beyond launch: the checks, safeguards, maintenance habits, and recovery systems every builder should understand. As a website builder, business owner, freelancer, or developer, you’ll walk away with a better understanding of what can go wrong, how to prepare for it, and the essential steps you need to put in place before it’s too late.